Transcript
Adam Catron
This is one of the coolest things, but everything that Cloze does is so cool, man. I just love it. But the ghostwriting technology that’s in there, like ChatGPT. So freaking cool, but there’s a couple of different versions of it, right?
So you can just whip up the ghostwriter and an email. If you’re struggling to come up with some content or a response, but then there’s the newsletter. Which is so cool because it’s not just putting in the language and the copy or the words, whatever you want to say, but it’s also pulling in articles. It’s pulling in pictures.
It’s allowed me to be even more creative with some of my outreach. I’ve got so many things going on in my brain all day long. I’m a pretty creative person. But in those middle of the days when you don’t feel creative and you don’t want to pump something out and you don’t want to try to come up with a fun way to reach out to your clients.
Cloze makes it super easy.
Seth Catron
Staying top of mind is one of my big goals. Cause if I can get a relationship going with people. As long as I stayed top of mind with them and took care of their needs whenever they needed it after the sale. Then eventually it would lead to some more business.
And so I was doing some newsletter stuff with an old CRM. The time it took to put together a newsletter… I did it a few times, and I was like, I don’t know if I should be doing this. This is just like a time suck. When I got introduced to the new newsletter feature with the Ghostwriter, I could pump out a newsletter in a couple of minutes. With our background in construction, most of my stuff is home maintenance for the fall or the spring and DIY tips and tricks and that kind of stuff. I’ve noticed that now anytime my clients or friends have issues or a project or something, they’re calling me.
And so I think that the biggest success out of Cloze is I’m getting more phone calls, so I don’t have to make as many phone calls. I’m also able to hook up my buddies and my contractor friends and people that we’ve partnered with to give them a lot more business.
And it’s made me look like the expert, sending out this really good looking newsletter that’s got some really good information in there.
The ghostwriting newsletter has been huge for me this year.
