Every open house is full of future clients. Now you can keep all of them.
An open house rarely sells the house you’re standing in. But it’s still one of the best lead sources you have — and it costs you nothing but a Saturday.
According to the National Association of Realtors, nearly half of buyers still walk through an open house at some point in their search. They’re in your neighborhood, in your listing, standing right in front of you. No ad budget. No paid-lead subscription. No cost per click.
So why do so many of those leads vanish by Monday?
The paper sign-in sheet gets lost. Names get scribbled and never typed up. Half the visitors are forgotten, and the follow-up never happens. Those aren’t just names — they’re warm, free leads slipping away while you pay for colder ones somewhere else.
The new Cloze Open House App fixes that.
It turns the front-door sign-in into an automatic pipeline of organized leads — so nothing gets lost, and every visitor becomes someone you can actually follow up with.
It’s available now to all Cloze Enterprise customers.
How it’s different
While open house apps already exist, most of them do so in a vacuum: collecting data that’s disconnected from everything else, making it harder to follow-up and keep on top of new leads. The Cloze Open House app, on the other hand, is a tightly integrated part of the Cloze Platform, sharing data in real time so you can take action right away.
The second a visitor signs in to the Cloze Open House app, the Cloze Intelligence Engine goes to work — no data entry from you:
- Creates a contact, tagged as a Buyer
- Notes whether they’re already working with another agent — and if they’re not, flags them as a warm lead worth pursuing
- Records the property they visited, plus the date and time
- Adds a check-in to the timeline, linked to both the buyer and the property
When a buyer checks in on their own phone, they also get a quick feedback page. They leave it open while they tour and share their thoughts on the way out: how the price feels, their overall impression, whether they’d consider an offer, and any other comments. It all attaches to their record automatically — so you know who’s serious before you ever pick up the phone.
Finding everyone who came through is just as easy. From the property, open the list of recent open house visits to see every attendee, then email the whole group at once.
Set up takes just minutes
The Open House App makes it easy for buyers to check in at a showing. The moment they do, their information lands in Cloze, organized and ready for follow-up.
You can set it up in a couple of minutes. Buyers can sign in two ways, depending on the property and the feel of the event.
Two ways for buyers to check in
- On their own phone. Each property gets its own QR code. A visitor scans it, signs the guest book on their phone, and they’re in. Light, hands-off, and ideal for a busy open house.
- On a device you set out. Prefer a staffed check-in station? Leave an iPad, tablet, or laptop at the door and visitors enter their details right there. It nudges everyone who walks in to sign in.
Either way, clean lead information flows straight into Cloze.
Branded materials, ready to print
Set up an open house and the app generates professional, ready-to-use materials for that specific property:
- A QR code to drop onto a listing sheet visitors can take with them
- A printable poster for a wall, a door, or a brochure holder
- A printable tent card to fold and set on a counter
Setup is simple. Pick the property, choose the date of your last open house for that listing, download the materials. The same QR code and check-in link work across every open house for that property — no reprinting between showings. Once the final date passes, the links expire on their own, so old links don’t float around.
Running an open house for someone else’s listing
Open houses aren’t always hosted by the listing agent. Sometimes a buyer’s agent — often someone newer to the business — offers to run one to meet buyers and build their own pipeline. The app is built for exactly this. Both agents get what they need: the buyer’s agent keeps the new leads, and the listing agent still gets a full record of everyone who walked through.
If you’re the buyer’s agent running the event:
- Add the listing to your account from the MLS. If you see an option to “Share with” the listing agent, leave it unchecked — this keeps the new leads with you.
- Open the listing and set up the open house under your own name. You’ll get an extra option to choose which listing agent receives a copy of each check-in.
From there, every visitor who signs in becomes your lead — and a copy of each check-in goes to the listing agent you picked. That gives them everything they need to build a seller’s report after the event, showing the seller exactly who came and what they thought.
And if you’re the listing agent, you’re never in the dark. Any time another agent sets up an open house for your listing, you get a push notification the moment it happens.
Why this matters for the brokerage
For agents, the app saves time and makes follow-up effortless. For leadership, the bigger win is consistency across the whole team.
- No leads left orphaned. Every visitor at every open house is captured the same way, every time — no longer riding on whether one agent remembered to enter a sign-in sheet.
- One organized place for the data. Open house leads live in Cloze alongside the rest of your contacts and history — usable, not stuck on paper in someone’s car.
- Faster follow-up, less effort. Feedback and visit details are captured automatically, so your team knows who to prioritize and can reach out while the visit is still fresh.
- Cleaner leads. Built-in protection screens out bots, spam, and invalid contact details, so your team spends its time on real prospects.
- It works even when the location doesn’t. Weak cell service or no Wi-Fi? A device-based check-in runs offline, stores everyone who signs in, and syncs to Cloze once it’s back online. For staffed stations, a more locked-down setup keeps visitors on the check-in screen instead of wandering into other apps.
Getting started
The Cloze Open House App is available right now for all Cloze Enterprise customers. Nothing extra to buy. Nothing complicated to learn. Set up your next open house in a couple of minutes and let the leads organize themselves.
- Open House App Overview
- How to Set Up an Open House (Open House App)
- Offline Mode for the Cloze Open House App
- Advanced Kiosk Mode (Open House App)
- How do I find who attended my open house?
- Open House App Activity Measure
One more thing: this app was built with Cloze Forge
Here’s what makes the Open House App especially interesting. It’s the first app built entirely on Cloze Forge — and it was created entirely by describing what it should do in plain English. No one hand-wrote the code.
Forge is an app-building platform that lets your brokerage build its own branded tools — open house apps, client portals, custom workflows — all connected to your own data: your listings, your relationships, your transaction history. You describe what you want. Forge builds it.
The hard parts are handled for you. Security and compliance — like the disclosures required when you collect a phone number — are built in and enforced by the platform itself, not left to whoever built the app to remember. And because every Forge app runs on the same foundation as the rest of Cloze, the tool that handles ten visitors at a Sunday open house scales to thousands of agents and clients across your firm without extra work.
That’s also why the Open House App does more than collect names. A visitor who checks in doesn’t become a row on a spreadsheet — they become a contact in your relationship data, instantly connected to follow-up, marketing, and financing interest across your business.
Use the Open House App exactly as it is. Rebrand it to match your firm. Or treat it as the starting point for tools of your own. Like the app itself, Forge is available to Cloze Enterprise customers. Contact your success manager to join the wait list for Cloze Forge.
