In this video, we sat down with the CMO of Brown Harris Stevens, Matthew Leone, to hear about his experiences.
Transcript
When Chris came aboard, we started to take technology much more seriously in moving to take advantage of the opportunities that are before us with the talents that we now have with Chris and with the restructured team. So what we did is we needed to find the right sort of marriage and what we were looking at, and we were really always in the same wavelength when it came to this.
We’ve looked at many different partners. And, and what we looked at was if we’re gonna have any chance at building an adoption, it needs to be something that you could onboard very easily, like where there’s no barrier of entry. And when we each logged in to Cloze, we were amazed at how easy it was to log in and, and, and begin your experience and create your account and be onboarded.
That was number one. Number two is, is that. Not everyone is in front of a computer like we are right now. I think probably 10% of an agent’s day is sitting in front of their computer a hundred percent of their day, including probably the time they’re sleeping. They are in front of their phone and it needs to be something that’s easy to use a hundred percent of the time.
You can use and access all of the functionality through their the mobile device. That was something that we also saw was amazing. Then lastly, I think, which is which, which is something that really didn’t exist a couple years ago, is the integration of artificial intelligence into the experience. I think that that was something that was a deal closer for us.
We saw that. It was acting as a virtual assistant suggesting the proper prospecting steps and touch points with everyone in your sphere of influence leading to a higher engagement rate. I think those three things were the formula for saying, all right, this is time to enter in into an enterprise relationship and get back into A CRM with Brown Harris Stevens, and a partner.
