Parks | Pilkerton drives marketing conversion, referrals, and repeat clients with Cloze

With more than 1,500 agents in 15 offices across five counties, Parks | Pilkerton is Tennessee’s largest residential real estate company, frequently earning the top ranking in annual market share with home sales totaling in the billions. The company has invested heavily in a robust set of tools to support their agents, including CRM and marketing tools associated with an all-in-one platform. After limited agent adoption, however, the management team sought a new solution that would appeal to agents, could help increase referrals and conversion rates, and still maintain the seamless integration typically found within an all-in-one solution.

Ultimately, they selected the Cloze Platform for lead management, multi-channel marketing automation, and customer relationship management (CRM). Cloze’s robust artificial intelligence (AI) capabilities will help Parks | Pilkerton agents and leadership increase productivity and lead conversion.

Embracing technology integration

“As an organization, we’re committed to providing the best tools to help our agents thrive,” said Hunter Connelly, CEO of Parks | Pilkerton. “Cloze delivers the proven, mobile-first CRM, marketing, and lead management platform we were looking for, while also fitting easily into the tech stack we already have in place. As a result, we’re seeing our agents become even more efficient and effective with tools they already use and love.”

Given the heavy investment in tools already widely used among its 1500 Parks Real Estate and Pilkerton Realtors® agents interoperability was particularly critical. Cloze supports more than 100 integrations, including Parks | Pilkerton’s extensive technology investments: Dotloop, Homespotter Boost, Lolo Gifts, Microsoft 365, RealScout, and Xpressdocs.

These integrations make it easier for the company and its agents to:

• • Capture and convert leads from advertising, third-party portals, the website, and other lead sources using Cloze Leads

• • Drive engagement, interest, and urgency with Cloze Marketing’s AI-driven campaigns

• • Build deeper relationships, while tracking engagements and transaction details using Cloze CRM

The Ninja Selling toolbelt

In addition, Parks | Pilkerton strongly embraces the Ninja philosophy and wanted to find a platform that aligned with its principles. Cloze’s AI-driven CRM includes native support for Ninja Selling, helping agents build, maintain, and strengthen sphere relationships. In addition to helping agents keep all communication organized and in one place, Cloze CRM makes recommendations for who to contact and how frequently based on past interactions, relationship depth, and engagement preferences.

Because the platform’s functionality is consistent across both mobile and desktop, agents can take action even while on the move, a critical productivity booster given how much time agents spend away from a computer.

“The adaptability of the Cloze Platform is incredible,” said Nancy Amaker, chief marketing officer at Parks | Pilkerton. “From its mobile-friendly design and thoughtful incorporation of AI to its integration with our existing tools, Cloze makes it easy to get started and get value out of our investment.”