We’re honored to once again be named a Best-in-Class solution in the 2025 edition of the T3 Sixty Tech 200.
This year, Cloze earned top-tier recognition in four categories:
This recognition reflects the work we’ve done to help real estate brokerages modernize how they engage clients, support agents, and operate more profitably in today’s market. And it reinforces a message we’ve heard from brokerage leaders time and again: it’s not about having more tools—it’s about having the right ones, connected in the right way.
The “all-in-one” myth
The Tech 200 report covers 29 technology categories that reflect every stage of the real estate process—from lead generation to transaction management to post-close services. It’s a reminder of how broad and complex brokerage operations have become.
It’s also telling that no single product received Best-in-Class recognition in more than 5 of these categories. While several companies have a presence across multiple segments, many rely on discrete, disconnected products to make up a “platform”.
This underscores a fundamental truth: the “all-in-one platform” doesn’t exist.
Too often, these bundled platforms stretch wide but not deep. They offer surface-level functionality across many areas, but rarely deliver best-in-class performance where it matters most. As a result, brokerages end up layering on other tools to fill gaps—creating more complexity, more data silos, and less clarity across the business.
Why this matters now
Recognition like the Tech 200 is always appreciated—but it comes at a time when the industry is facing real pressure.
Transaction volume is down. Margins are tighter. Competition is more aggressive—not just from traditional brokerages, but from tech giants expanding into mortgage, title, and insurance. At the same time, regulatory changes are forcing a rethink of how agents are compensated and how value is delivered.
In this environment, brokerages can’t afford to think in terms of one-time deals or one-size-fits-all systems.
The path forward lies in long-term client relationships—the kind that don’t end at the closing table. Relationships that span services, markets, and life stages. That kind of loyalty takes more than a good agent—it takes systems that work in the background to ensure every opportunity is followed up, every relationship stays warm, and every part of the business pulls in the same direction.
Stay tuned: We’ve got some great blog posts coming out in the next few weeks that dives into this concept some more.
Cloze’s recognition across four Best-in-Class categories reflects the focus we’ve placed on helping brokerages modernize client engagement, lead conversion, and relationship management. But it also highlights something bigger: success today doesn’t come from buying more software. It comes from building a business that’s more connected—operationally, strategically, and relationally.
In a market that demands more from every interaction, brokerages need a model that doesn’t rely on a single vendor, but on a connected foundation that supports smarter decisions, stronger relationships, and better results.
For more information about the Tech 200 and the Real Estate Almanac, please visit realestatealmanac.com.
Ready to transform your brokerage into a Connected Brokerage?
Talk to our team about how Cloze can drive per-agent profitability and cross-service attachment rates, all while future-proofing your tech stack.
