Articles

Dive into the security and compliance challenges of vibe coding, why we built Cloze Forge, and how it addresses those challenges

In early April, a small group of brokerage leaders sat down for a facilitated Mastermind session. No product demos. No vendor pitches. Just an honest conversation about what’s actually happening inside their businesses right now.

What came out of that room was more candid than we expected, and more consistent than anyone would have guessed.

Most agents lack the systems, time, or discipline for consistent follow-up. Contacts fade into the background. These overlooked individuals—people the agent knows but doesn't actively engage with as a real estate agent—are called shadow contacts.

Over the years, brokerages have turned client relationships over to agents. In this article, we discuss the roots of that shift, its impact on profitability and production, and the benefits of shifting to a relationship co-ownership model where both agent and brokerage share responsibility for maintaining client relationships over time.

When real estate agents retire, they leave behind thousands of past clients—people who once trusted your brokerage. We call these "orphaned clients." This article explains where to find them and offers a 4-part strategy to reconnect with them.

RISMedia’s 2026 Newsmakers reflect how important it is for leaders to get clearer, sharper, and more intentional about how they show up. Here’s a personal snapshot of leaders we respect and admire, and the company we're grateful to keep this year.

In part 3 of our 3-part series on The Connected Brokerage, discover how the Cloze Intelligence Engine brings the Connected Brokerage to life—without overhauling your tech stack.

In part 2 of our 3-part series on The Connected Brokerage, see how the Connected Brokerage shifts the focus from transactions to lifelong client value—and drives more revenue along the way.

In part 1 of our three-part series on The Connected Brokerage, we highlight why leading brokerages are rethinking the long-standing brokerage model—and introduce the concept of the Connected Brokerage to unlock sustainable growth

Whether you work with international buyers, multilingual teams, or diverse local communities, Cloze makes it easy to connect with clients in their preferred language, automatically.

Happy Holidays! This year, we decided to create the image for our holiday card with AI. Here is a peek into our AI image creation journey.

Cloze uses AI to route internet leads to agents with existing relationships, transforming cold leads into warm connections and dramatically improving conversion rates for real estate brokerages.